The international trendsetting publication Vogue was launched in the year 1892.
For over a decade, the magazine was a weekly social publication, earning its fame only well into 1906 after the ownership switched hands. The new acquirer, Conde Nast, acted swiftly; taking the magazine overseas, making it available in 9 different countries. He subsequently turned the magazine into a bi-weekly publication that featured articles with a woman-centric thought along with a focus on fashion.
Popularity over the years
Vogue magazine has successfully held its own for over a century and has grown with the civilization. The magazine’s prime success relies on pitching the right information at the right time. During the World War, women in the United States became more reliant on Vogue for their fashion trends because of the wars overseas. It was at this time, the magazine caught the fancy of readers that would turn out to be their most trusted followers. During the Great Depression, Vogue magazine published articles about affordable fashion which gave it that much needed boost towards making it a forerunner in fashion.
Vogue Magazine was one of the first magazines to introduce pictures in their magazines; women could not only read about fashion but also take a good clear look at it. This made it an instant success among the women. They were able to relate to fashion more efficiently and express their individuality simultaneously. It was also the time when ready-made garments became available and soon women were able to replace expensive fabrics with affordable clothing.
The influences that made all the difference
During the 1960s, Vogue magazine began featuring http://www.nagmauritius.org models thus launching the careers of many famous faces. Diana Vreeland was the new Editor-in- Chief who made the focus of the magazine women’s issues and everyday problems faced by them. From the year 1971, Grace Mirabella became the Editor-in- Chief and made Vogue magazine a monthly publication. She incorporated several bold changes into the magazine and its circulation increased drastically; from 450,000 to 1.4 million.
Her successor and the current Editor-in- Chief Anna Wintour has brought what is perceived as ultimate success to the magazine. She portrayed jeans as fashionable casual wear for women by putting women in jeans on the cover of the magazine. She has also played a key role in introducing fashionable trends. With a reputation of being a tough boss, Wintour sure pushes her employees hard.
Today Vogue magazine has a circulation of over 11.3 million and 1.3 million online readers, attracting women between the ages of 18 and 50. It has been 1 year into the ‘Healthy Body Initiative’; adhering to not encouraging skinny models and models with eating disorders.